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Senior Media Relations Officer

  • Posted on Wednesday, April 5, 2017
  • Washington, DC

The DC-based, Senior Media Relations Officer will support African Wildlife Foundation’s media and strategically aligning and positioning AWF’s international brand through appropriate exposure. Successful candidates will have media relations and public relations experience preferably in both corporate and agency side.   The Senior Media Relations Officer will demonstrate a solid understanding of media relations’ best practices and knowledge of the media landscape in the regions s/he will work. The Senior Media Relations Officer is tasked with raising awareness about the African Wildlife Foundation brand and conservation projects working under the direction of the Director of Media Relations & Advocacy based in our Nairobi, Kenya Headquarters. This includes aggressive pitching of stories and op-eds to reporters; planning and organizing press conferences, podcasts and other events; distributing press releases and other materials; fielding media requests on a daily basis; and taking advantage of opportunities in the news cycle.

Responsibilities

  • Identifying and rapidly responding to strategic opportunities for media coverage of AWF key issues that may occur and then capitalizing on those opportunities
  • Proactively develop story ideas and pitch to media
  • Success in identifying stories and placing them in media – local, national, international – across both digital and traditional media
  • Building and cultivating relationships with key reporters, editorial writers, columnists, producers, and news and talk show hosts
  • Serve as a contact for media, handling inquiries and requests for photo, video and other assets
  • Serve as organizational spokesperson and/or in-person representative when needed
  • Write/ghostwrite and pitch OpEd pieces and guest articles or blogs for other online and print publications and news outlets
  • Provide regular reports on media activity.
  • Managing, expand and maintain database of media contacts.
  • Monitoring, analyzing and reporting results and outcomes of department's efforts.
  • Monitoring and directing all press requests for AWF staff, experts, and other stakeholders

Qualifications

  • Bachelor’s degree – preferably in public relations, journalism or related field.
  • 4-6 years of journalism experience, preferably with global media outlet. 
  • Existing top-tier media contacts in the conservation arena is a strong plus
  • Solid experience in public relations, including writing press releases, media advisories, talking points, and backgrounders, op-eds, letters to the editor, fact sheets, and other materials; pitching media and using social media to connect to traditional media
  • Experience in reputation management and positioning a corporation or organization within the public eye through strategic use of media relations.
  • Proven ability to successfully place brands and spokespeople in the media. Have a love of pitching media and finding the story angle to place brands in industry media conversations with a deep understanding of how media works.
  • Exceptional writing, communications and interpersonal skills. Team player who demonstrates a consistently positive attitude. Entrepreneurial with an ability to build a media operation from the ground up.
  • Proven crisis communications experience and comfort level assessing and determining a course of action in crisis situations.
  • Proven knowledge of blogger and influencer relations and social media best practices.
  • Experience planning, organizing and managing press conferences and media events.
  • Careful attention to detail in both internal and external communications. Experience representing a brand to media.
  • Excellent research, writing and editing skills
  • Strong attention to detail
  • Ability to thrive in a fast-paced, demanding environment
  • Strong initiative, and ability to work proactively with minimal supervision

Apply now

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