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New iPhone Application to Benefit AWF

  • Tuesday, July 7, 2009

SAN DIEGO--Luksor, an emerging iPhone application development company, announced today that it will donate 5 percent of all proceeds from sales of the newly released Safarees Touch 'n Color iPhone applications to the African Wildlife Foundation, the leading international conservation organization focused solely on Africa. Generating funds for conservation will help the African Wildlife Foundation protect endangered and imperiled species such as lions, mountain gorillas and elephants, and safeguard the land these wild animals depend on for survival.

"The Safarees characters really inspired us to give something back to help the environment and endangered species," said Steve Lukas, Founder and CEO of Luksor. "The African Wildlife Foundation is a wonderful organization that is making a difference, and we're pleased to have them as a partner."

The Safarees iPhone applications are a series of coloring books that revolve around a group of young safari animal characters. Over 50 different crayons can be used to color the 10+ page books, which take advantage of pan and zoom technology to meticulously color in detailed areas. Completed scenes can be saved to the phone and printed out or used as wallpaper.

"The Safarees series will help us engage a technologically-savvy and entertainment-minded generation in protecting wildlife for the benefit of people," says Dr. Patrick Bergin, CEO of the African Wildlife Foundation. "Conservation in Africa is also key to maintaining global biodiversity and mitigating climate change."

The first two coloring books in the series, "Colby Is Listening" and "Haylie Has a Secret," are currently available in the App Store for $1.99.

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About Luksor

Founded in 2003, Luksor develops innovative applications that utilize the unique capabilities of the iPhone. A portion of the proceeds from Safarees sales go to the African Wildlife Foundation. Visit http://www.luksor.com/ or http://www.safarees.com/ for more information.

About the African Wildlife Foundation

The African Wildlife Foundation is the leading international conservation organization focused solely on Africa. We believe that protecting Africa's wildlife and wild landscapes is the key to the future prosperity of Africa and its people -- and for over 45 years we have made it our work to help ensure that Africa's wild resources endure. Visit www.awf.org.

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