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AWF Partners with Clear Channel Airports to Get Conservation Message Out

  • Tuesday, September 20, 2005

Clear Channel Outdoor has generously donated advertising space to The African Wildlife Foundation in 8 major U.S. airports and has remained AWF's largest corporate supporter for the last three years.

Thanks to Clear Channel Airports, AWF has secured over 50 large billboards to promote our conservation programs in Africa and encourage travelers to learn about AWF. The advertising space provides AWF with a powerful tool to reach tens of thousands of individuals and on a scale AWF is unable to attain on its own. AWF is pleased to be able to credit several new supporters to Clear Channel's donated ads, such as Kalahari Limited, an Atlanta-based South African food company.

AWF uses a combination of striking black and white wildlife photography combined with brief tag lines that allow a traveler to comprehend instantly AWF's Africa-focused conservation message, and obviously hopes travelers make a note of the organization's web site and toll free number, as Kalahari Limited did. AWF is presently re-designing its ads using humor and vibrant color photography to grab travelers' attention.

The Denver International Airport was the first airport to prominently install three large AWF posters (pictured at right). Atlanta Hartsfield International Airport, the hub for South African Airways and the airlines newly launched direct flight from Atlanta to Johannesburg, soon followed suite and was a very important and strategic location for AWF due to the increased opportunity to reach travelers who were just about to depart or return from a trip to Africa.

Please stay on the lookout for AWF's posters in the following airports: Atlanta Hartsfield International; Chicago O'Hare International; Chicago Midway; Dallas Fort Worth; Denver International; New York Newark International; Boston Logan International.

About Clear Channel Outdoor

Clear Channel Outdoor, based in Phoenix AZ, is a global leader in outdoor advertising with over 800,000 displays in more than 60 countries across 5 continents.

In the U.S. the company operates over 164,000 advertising displays and has a major presence in 42 U.S. markets. It manages over 60% of the spectacular displays in Times Square and approximately 45,000 Taxi displays in 25 Major U.S. Markets. The Company also provides the advertising programs in more than 200 U.S. Malls, as well as over 200 international retail centers. Clear Channel Outdoor also provides advertising displays in 15 major U.S. airports and 44 international airports.

In Africa, Clear Channel Inc. is partnered with Independent News and Media PLC in a joint venture partnership trading as Clear Channel Independent (Pty) Ltd.

Clear Channel Adshel is the company's International street furniture division that operates advertising franchises pursuant to over 6,000 municipal contracts worldwide.

Channel Outdoor is a division of Clear Channel Communications, Inc. (NYSE: CCU), a global leader in the gone-from-home advertising industry. More information may be found by visiting www.clearchanneloutdoor.com and www.clearchannel.com.

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