Canine Hero in Children’s Book Saves Rhinos with AWF

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Tel:+254 711 063 000

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00502 Nairobi, Kenya

The African Wildlife Foundation (AWF) is excited to announce the release of a new children’s book whose message people of all ages can get behind. Lulu is a Rhinoceros, written by music industry executive Jason Flom and his daughter Allison, is a story of self-discovery, adventure and embracing individuality.

Everyone thinks Lulu is a Bulldog. It’s what she looks like on the outside, so it must be what she is on the inside. But Lulu knows she’s not really a dog.

Lulu is a Rhinoceros — that’s what she sees when she looks in the mirror. When Lulu decides to tell the world who she really is, a wild adventure begins. With vibrant artwork by illustrator Sophie Corrigan, Lulu is a Rhinoceros explores social themes addressing individuality, tolerance and, most importantly, acceptance — all in one adorable and thrilling story.

“I just had this idea that popped into my head, the story of her struggling for acceptance,” said Flom. “And then the idea for the cover popped into my head, of Lulu looking into a mirror and a rhino looking back at her.”

A portion of the book’s proceeds will help support AWF’s goal of making sure that real-life rhinos are able to thrive in the wild. Starting today, Lulu’s story — which we all can relate to — can be found wherever books are sold, including on Kindle and

Make sure to follow along on Lulu’s adventures at and @luluisarhino.


Michael Strahan, Co-host of ABC's Good Morning America —

"You can be whatever you want to be, even when other people can't see it themselves. You are the master of your domain. Just ask Lulu!”

Cesar Millan, Dog Behaviorist & star of hit TV series The Dog Whisperer

“Anyone who roots for the underdog should read this book! Lulu is a bulldog who believes in herself, and I believe in her too.”


For more information, contact:

Michael Hermann
Publisher, Wicked Cow Studios
+1 212 699 1888

Kelly Cutrone
Publicist or +1 212 274 0400

Nancy Kane
Publicist or +1 917 379 8000

Christine Maxfield
Media Relations Manager, African Wildlife Foundation or +1 202 991 7501