Stop the Demand

Challenges

Wildlife products are status symbols.

Demand markets for products from Africa's iconic species are driven by wealth and age-old customs. Affluent individuals in southeast Asia use rhino horn as a party drug while elephant ivory is carved into ornaments or jewelry and sold globally; the skins of some of the world's most beautiful animals are coveted for their patterns. As more upwardly mobile consumers look to exclusive wildlife products to mark their wealth, new centers are emerging as trading hotspots.

False medicinal claims are killing Africa's threatened species.

Not only is rhino horn used widely in the carving industry, it is also falsely believed to be a powerful cure for ailments ranging from cancer to common colds and hangovers. In countries like Vietnam — with thousands of new cancer cases per year and limited treatment facilities — rhino horn is a valuable and ready substitute to cure the disease.

Pangolins are suffering a similar fate. Recognized as the world's most trafficked mammal, this scaly creature is hunted for its scales, which are believed to hold medicinal powers, and its meat. Public awareness is needed to spread the scientific knowledge and dissuade the mistaken belief that rhino horn or pangolin scales have any medical value. In fact, both are made from keratin — the same substance that makes up human nails and hair.

Wildlife trade policies change across country boundaries.

As a key demand center, China has taken significant steps to limit trade in elephant ivory and rhino horn. In 2018, China officially shut down the domestic ivory market. In addition to closing carving factories and retailers, the government also banned the use of rhino horn in traditional Chinese medicine. Meanwhile in South Africa — home to one of the largest rhino populations on the continent — the government has permitted domestic trade in rhino horn. Although the law is isolated and limited, it sends mixed messages to the market and creates loopholes that illegal traffickers can abuse to get illicit products to ready markets.

Solutions

Spread the Word
Revealing the truth behind wildlife products.

Awareness-raising campaigns with WildAid and other partners showed both the brutality, and the futility, of using rhino horn as a medicine. Backed by Chinese and Vietnamese celebrities, the public service announcements and social media campaigns reached millions of people highlighting simple facts — rhino horn is made of the same substance as fingernails and hair — while also shedding light on the ruthless slaughter of the animal to get a single body part.

Animals
Destroying stocks of elephant ivory and rhino horn.

When stockpiled wildlife products are injected into the market, there are direct linkages to growing demand and increased threats to animals on the continent. AWF supports the burning of these illicit wildlife products to signal to the market that they are not tradeable commodities, even if acquired from naturally deceased elephants or farmed rhinos who are dehorned.

Partners
Mobilizing African and Chinese influencers to incorporate conservation into development.

As ties between African countries and southeast Asia advance across various industries and sectors, AWF lobbies leaders in government, civil society, and the private sector to advocate for conservation-friendly business. Through the China-Africa Dialog, AWF facilitates high-level meetings between both African and Chinese business leaders to underscore why the protection of Africa’s natural resources and wildlife is essential to the continent’s economic growth.

Close up photo of black rhino
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